Use important large scale occasions for publicity purposes

Important social large-scale occasions always attract a lot of attention and give people a good feeling. Standardization is connected to many of these social occasions via products and services. It is even very probable that standards are, without being visible and known, crucial in the success of social occasions. These occasions provide a good publicity opportunity to address standardization in a light manner.

An additional idea is to develop a 'standard'; around a social occasion with a 'fun factor' included. These standards can be distributed to popular media.